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Writer's pictureMike TM

Structurally Designing the Selfridges D'Otto Display

At EMA Structures, we pride ourselves on our ability to tackle a diverse range of projects, from large-scale commercial developments to highly specialized, unique designs. One such project that highlights our versatility and commitment to excellence was our involvement in the structural design of a setting for the D'Otto display at Selfridges.


A Collaboration of Creativity and Engineering

The D'Otto display at Selfridges was not just another project; it was a testament to the synergy between engineering precision and creative vision. Our team was approached to collaborate closely with the designers and creators behind this innovative display. The challenge was clear: to ensure that the artistic concepts being brought to life were not only visually stunning but also structurally sound and stable.


Engineering for Unique Projects

While our portfolio includes a range of large commercial and residential projects, we also relish the opportunity to work on unique and intricate designs like the Selfridges D'Otto display. This project required us to think outside the box, applying our engineering expertise to a setting that was as much a work of art as it was a functional structure.


Our engineers worked meticulously, analyzing every aspect of the design to ensure that it could be safely constructed and displayed. This involved detailed calculations, material considerations, and close communication with the creative team to maintain the integrity of the original concept.


Bringing the Vision to Life

The result was a stunning display that captivated audiences at Selfridges, standing as a testament to what can be achieved when creativity and engineering come together. For EMA Structures, this project was a reminder that no matter the scale, every project we undertake is an opportunity to push the boundaries of what's possible in structural design.


Conclusion

At EMA Structures, we believe that engineering isn't just about building; it's about bringing visions to life. Whether it's a towering commercial structure or a unique artistic display, our team is dedicated to ensuring that every project we work on is structurally sound, safe, and built to last.







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